Backer
11yrs
11 years in the industry
Backer
San Francisco, CA. Legal name: Principly, Inc.
About the firm
A registered investment advisory firm based in San Francisco, California. It manages about $62.9 million for roughly 14,482 individual clients. Services include other services.
How they work
How they’re paid ?Flat or fixed fees
Typical client size ?$4,342
Assets under management ?$62.9 million
Individual clients14,482
Median years of experience11
FoundedNot stated
Services
Other services
Advisors at Backer
1Advisors
11Median years of experience
1States with offices
–Offices
Also known as
Principly, Inc. · Principly · Collegebacker
About Backer
How do I contact Backer?
Call the main office at +1 (844) SAVE-529. The main office is at 474 Bryant St, San Francisco, CA 94107.
How is Backer paid?
The firm reports being paid by flat or fixed fees. Ask for your total yearly cost in dollars.
What services does Backer offer?
Other services.
How many advisors work at Backer?
We list 1 advisor currently registered with the firm.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.