Robert W. Baird & Co.
47yrs
Top advisor by experience in Traverse City
39yrs
Deron Hackney has worked in the financial industry for 39 years and is a fiduciary financial advisor based in Traverse City, Michigan. Deron has been with Wells Fargo Advisors since 2021; before that, Deron spent 13 years at UBS Financial Services and two years at Morgan Stanley & Co.. Wells Fargo Advisors offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets, flat fees, and commissions.
One of 252 advisors with offices in Traverse City, and one of 235 fiduciaries.
At a glance
Experience39 years (since 1987)
How that compares ?Top 5% by experience nationwide
Office10850 E Traverse Hwy Suite 2280 [Office Of Convenience], Traverse City, MI 49684
How the firm is paid ?Percent of assets, Flat fee, Commissions
Typical client at the firm ?$514,335
Advisors at the firm4,146
States licensed ?1 state
Services through Wells Fargo Advisors
Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- 2021 – nowWells Fargo Advisors Financial Network, LLCCurrent firm
- 2009 – 2021UBS Financial Services Inc.Previously
- Apr 2007 – Feb 2009Morgan Stanley & Co. LLCPreviously
- 2002 – 2007Morgan Stanley DW Inc.Previously
Contact Deron
Local office(231) 946-1630Ask for Deron. (314) 875-3000Main office · St. Louis, MO 10850 E Traverse Hwy Suite 2280 [Office Of Convenience]Traverse City, MI 49684Office · Get directions Firm websiteHTTPS://WWW.WELLSFARGOADVISORS.COM/ONLINE-ACCESS/SIGNON.HTM
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Questions to ask Deron
Tailored to Deron’s registration and firm.
- What's your succession plan, and who would work with me if you retire?
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Deron
How do I contact Deron?
Call Deron’s local office at (231) 946-1630 or the Wells Fargo Advisors main office at (314) 875-3000, and ask for Deron Hackney.
How long has Deron been a financial advisor?
Deron has been in the industry since 1987, about 39 years. Top 5% by experience nationwide.
What licenses does Deron hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Deron a fiduciary?
Deron is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Deron paid?
Wells Fargo Advisors reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products. Ask Deron for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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