UBS Financial Services
47yrs
Top 1% by experience in Atlanta
36yrs
Rick Baker
Financial advisor at Merrill
Rick Baker is a fiduciary financial advisor in Atlanta, Georgia, with 36 years in the industry. Rick joined Merrill in 2005, after ten years at Morgan Stanley DW. Merrill offers investment management, retirement plan consulting, and selecting outside investment managers and is paid through a percentage of assets, flat fees, and commissions.
One of 4534 advisors with offices in Atlanta, and one of 4079 fiduciaries.
At a glance
Experience36 years (since 1990)
How that compares ?Top 7% by experience at Merrill
Office3455 Peachtree Rd NE, Atlanta, GA 30326
FirmMerrill
How the firm is paid ?Percent of assets, Flat fee, Commissions
Typical client at the firm ?$860,085
Advisors at the firm25,559
States licensed ?2 states
Services through Merrill
Investment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- 2005 – nowMerrillCurrent firm
- 1995 – 2005Morgan Stanley DW Inc.Previously
Contact Rick
(800) 637-7455Firm headquarters in New York, NY. Ask for Rick. 3455 Peachtree Rd NEAtlanta, GA 30326Office · Get directions
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Questions to ask Rick
Tailored to Rick’s registration and firm.
- What's your succession plan, and who would work with me if you retire?
- At a firm this size, will I work with you directly or with a service team?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Rick
How do I contact Rick?
Call Merrill at (800) 637-7455 and ask for Rick Baker. Rick works from the Atlanta, GA office.
How long has Rick been a financial advisor?
Rick has been in the industry since 1990, about 36 years. Top 7% by experience at Merrill.
What licenses does Rick hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Rick a fiduciary?
Rick is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Rick paid?
Merrill reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products. Ask Rick for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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