Primerica Advisors
43yrs
Top advisor by experience in Huntersville
33yrs
Dana Landreth Horton
Financial advisor at Merrill Lynch, Pierce, Fenner & Smith
At a glance
Experience33 years (since 1993)
How that compares ?Top 5% by experience in Huntersville
Office8015 W Kenton Circle, Huntersville, NC 28078
How the firm is paid ?Percent of assets, Flat fee, Commissions
States licensed ?2 states
Services through Merrill Lynch, Pierce, Fenner & Smith
Investment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Uniform Securities Agent State Law Examination
Uniform Investment Adviser Law Examination
Career
- 2008 – nowMerrill Lynch, Pierce, Fenner & Smith IncorporatedCurrent firm
Questions to ask Dana
Tailored to Dana’s registration and firm.
- What's your succession plan, and who would work with me if you retire?
- At a firm this size, will I work with you directly or with a service team?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
Sign in to keep private notes, score your first meeting, and track this advisor alongside others.
About Dana
How do I contact Dana?
Call Merrill Lynch, Pierce, Fenner & Smith at 800-637-7455 and ask for Dana Landreth Horton. Dana works from the Huntersville, NC office.
How long has Dana been a financial advisor?
Dana has been in the industry since 1993, about 33 years. Top 5% by experience in Huntersville.
What licenses does Dana hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Dana a fiduciary?
Dana is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Dana paid?
Merrill Lynch, Pierce, Fenner & Smith reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products. Ask Dana for your total yearly cost in dollars.
Official record as of October 2, 2026.
This profile is for information only and is not financial advice or a recommendation.
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