Integrated Wealth Concepts
47yrs
Top advisor by experience in La Jolla
32yrs
Alan Peller has worked in the financial industry for 32 years and is a fiduciary financial advisor based in La Jolla, California. After 17 years at Wells Fargo Advisors and six years at Prudential Equity Group, Alan joined Morgan Stanley in 2020, a firm offering financial planning, investment management, and retirement plan consulting. The firm is paid through a percentage of assets, flat fees, and commissions.
One of 475 advisors with offices in La Jolla, and one of 436 fiduciaries.
At a glance
Experience32 years (since 1994)
How that compares ?Top 13% by experience in California
Office1111 Prospect Street, La Jolla, CA 92037
FirmMorgan Stanley
How the firm is paid ?Percent of assets, Flat fee, Commissions, Performance fee, Other
Typical client at the firm ?$670,481
Advisors at the firm23,156
States licensed ?2 states
Services through Morgan Stanley
Financial planningInvestment management for individuals and small businessesManaging mutual fundsInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- 2020 – nowMorgan StanleyCurrent firm
- 2003 – 2020Wells Fargo Clearing Services, LLCPreviously
- 1997 – 2003Prudential Equity Group, LLCPreviously
Questions to ask Alan
Tailored to Alan’s registration and firm.
- What's your succession plan, and who would work with me if you retire?
- At a firm this size, will I work with you directly or with a service team?
- Your firm can charge performance-based fees. Would that apply to me?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
My notes and scorecard
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About Alan
How do I contact Alan?
Call Morgan Stanley at 914-225-5510 and ask for Alan Peller. Alan works from the La Jolla, CA office.
How long has Alan been a financial advisor?
Alan has been in the industry since 1994, about 32 years. Top 13% by experience in California.
What licenses does Alan hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Alan a fiduciary?
Alan is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Alan paid?
Morgan Stanley reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products, a share of investment gains, other fees. Ask Alan for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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