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Advisors / Florida / Fernandina Beach
31yrs

John Cote

Financial advisor at Merit Financial Advisors

John Cote is a fiduciary financial advisor in Fernandina Beach, Florida, with 31 years in the industry. John joined Merit Financial Advisors in 2024, after four years at Wealth Enhancement Advisory Services and four years at Harrisdirect. Merit Financial Advisors offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets, hourly fees, and flat fees.

One of 42 advisors with offices in Fernandina Beach, and one of 35 fiduciaries.

Fernandina Beach, FLTop 13% by experience at Merit Financial AdvisorsFiduciary advisor

At a glance

Experience31 years (since 1995)
How that compares ?Top 13% by experience at Merit Financial Advisors
OfficeFernandina Beach, FL
How the firm is paid ?Percent of assets, Hourly, Flat fee, Other
Typical client at the firm ?$897,421
Advisors at the firm289
States licensed ?1 state

Services through Merit Financial Advisors

Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshops

Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.

Licenses

Exams passed, from the official record. Tap a license to see what it allows.

Series 63Uniform Securities Agent State Law Examination
Series 65Uniform Investment Adviser Law Examination

Career

  1. 2024 – now
  2. 2020 – 2024
  3. 2016 – 2019
    Harrisdirect LLCPreviously
  4. Aug 2015 – Feb 2016
  5. 2011 – 2015
    Truist Investment Services, Inc.Previously
  6. Jan 2011 – Jun 2011
  7. 2008 – 2011
    Wells Fargo Investments, LLCPreviously
  8. Jan 2008 – Feb 2008
    Morgan Stanley & Co. LLCPreviously
Earlier career (2 more)
  1. Apr 2007 – Nov 2007
    Morgan Stanley & Co. LLCPreviously
  2. 2005 – 2007
    Morgan Stanley DW Inc.Previously

Questions to ask John

Tailored to John’s registration and firm.

  1. What's your succession plan, and who would work with me if you retire?
  2. At a firm this size, will I work with you directly or with a service team?
  3. What does a financial plan with you include, and how often is it updated?
  4. If you use outside managers, how are they chosen and what do they cost on top of your fee?
  5. Where would my money be held, and will I get statements directly from that firm?
  6. What would I pay in total each year, in dollars, including fund and trading costs?

My notes and scorecard

Sign in to keep private notes, score your first meeting, and track this advisor alongside others.

About John

How do I contact John?

Call Merit Financial Advisors at (678) 867-7050 and ask for John Cote. John works from the Fernandina Beach, FL office.

How long has John been a financial advisor?

John has been in the industry since 1995, about 31 years. Top 13% by experience at Merit Financial Advisors.

What licenses does John hold?

Series 63, Series 65. Tap any license on this page to see what it allows.

Is John a fiduciary?

John is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.

How is John paid?

Merit Financial Advisors reports being paid by a percentage of the assets they manage, hourly fees, flat or fixed fees, other fees. Ask John for your total yearly cost in dollars.

Official record as of October 3, 2026.

This profile is for information only and is not financial advice or a recommendation.

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