J.P. Morgan Securities
47yrs
Top advisor by experience at J.P. Morgan Securities
15yrs
Based in San Francisco, California, Roberta Mendoza is a fiduciary financial advisor with 15 years of industry experience. Roberta has been with Morgan Stanley since 2025; before that, Roberta spent three years at Cerity Partners and a year at B|o|s. Morgan Stanley offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets, flat fees, and commissions.
One of 3220 advisors with offices in San Francisco, and one of 2949 fiduciaries.
At a glance
Experience15 years (since 2011)
How that compares ?More experience than 51% of advisors in San Francisco
Office101 California Street 23rd Floor, San Francisco, CA 94111
FirmMorgan Stanley
How the firm is paid ?Percent of assets, Flat fee, Commissions, Performance fee, Other
Typical client at the firm ?$670,481
Advisors at the firm23,156
States licensed ?2 states
Services through Morgan Stanley
Financial planningInvestment management for individuals and small businessesManaging mutual fundsInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- Feb 2025 – nowMorgan StanleyCurrent firm
- 2022 – 2024Cerity Partners LLCPreviously
- Dec 2020 – Nov 2021B|o|sPreviously
Contact Roberta
(914) 225-5510Firm headquarters in Purchase, NY. Ask for Roberta. 101 California Street 23rd FloorSan Francisco, CA 94111Office · Get directions Firm websiteHTTP://WWW.MORGANSTANLEY.COM
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Questions to ask Roberta
Tailored to Roberta’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- Your firm can charge performance-based fees. Would that apply to me?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Roberta
How do I contact Roberta?
Call Morgan Stanley at (914) 225-5510 and ask for Roberta Mendoza. Roberta works from the San Francisco, CA office.
How long has Roberta been a financial advisor?
Roberta has been in the industry since 2011, about 15 years. More experience than 51% of advisors in San Francisco.
What licenses does Roberta hold?
Series 63, Series 65, Series 66. Tap any license on this page to see what it allows.
Is Roberta a fiduciary?
Roberta is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Roberta paid?
Morgan Stanley reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products, a share of investment gains, other fees. Ask Roberta for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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