J.P. Morgan Securities
47yrs
Top advisor by experience at J.P. Morgan Securities
29yrs
Michael Appleton has worked in the financial industry for 29 years and is a fiduciary financial advisor based in San Francisco, California. After six years at Morgan Stanley & Co., Michael joined Morgan Stanley in 2009, a firm offering financial planning, investment management, and retirement plan consulting. The firm is paid through a percentage of assets, flat fees, and commissions.
One of 3220 advisors with offices in San Francisco, and one of 2949 fiduciaries.
At a glance
Experience29 years (since 1998)
How that compares ?Top 17% by experience in San Francisco
Office555 California Street PWM, San Francisco, CA 94104
FirmMorgan Stanley
How the firm is paid ?Percent of assets, Flat fee, Commissions, Performance fee, Other
Typical client at the firm ?$670,481
Advisors at the firm23,156
States licensed ?2 states
Services through Morgan Stanley
Financial planningInvestment management for individuals and small businessesManaging mutual fundsInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- 2009 – nowMorgan StanleyCurrent firm
- 2002 – 2009Morgan Stanley & Co. LLCPreviously
Contact Michael
Local office(415) 576-2004Ask for Michael. (914) 225-5510Main office · Purchase, NY 555 California Street PWMSan Francisco, CA 94104Office · Get directions Firm websiteHTTP://WWW.MORGANSTANLEY.COM
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Questions to ask Michael
Tailored to Michael’s registration and firm.
- What's your succession plan, and who would work with me if you retire?
- At a firm this size, will I work with you directly or with a service team?
- Your firm can charge performance-based fees. Would that apply to me?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
My notes and scorecard
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About Michael
How do I contact Michael?
Call Michael’s local office at (415) 576-2004 or the Morgan Stanley main office at (914) 225-5510, and ask for Michael Appleton.
How long has Michael been a financial advisor?
Michael has been in the industry since 1998, about 29 years. Top 17% by experience in San Francisco.
What licenses does Michael hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Michael a fiduciary?
Michael is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Michael paid?
Morgan Stanley reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products, a share of investment gains, other fees. Ask Michael for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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