Morgan Stanley
47yrs
Top advisor by experience in New York
24yrs
John Lu
Financial advisor at Cetera Investment Advisers
John Lu is a fiduciary financial advisor in New York, New York, with 24 years in the industry. John joined Cetera Investment Advisers in 2026, after nine years at J.P. Morgan Securities and a year at HSBC Securities (usa). Cetera Investment Advisers offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets, hourly fees, and flat fees.
One of 15440 advisors with offices in New York, and one of 14018 fiduciaries.
At a glance
Experience24 years (since 2002)
How that compares ?Top 23% by experience in New York
Office235 Fifth Ave, New York, NY 10016
How the firm is paid ?Percent of assets, Hourly, Flat fee
Typical client at the firm ?$306,089
Advisors at the firm10,452
States licensed ?1 state
Services through Cetera Investment Advisers
Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshops
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- Jan 2026 – nowCetera Investment Advisers LLCCurrent firm
- 2016 – 2025J.P. Morgan Securities LLCPreviously
- Oct 2014 – Mar 2016HSBC Securities (usa) Inc.Previously
- Mar 2014 – Oct 2014Transamerica Financial Advisors, LLCPreviously
- Mar 2008 – Oct 2009Chase Investment Services Corp.Previously
Questions to ask John
Tailored to John’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About John
How do I contact John?
Call Cetera Investment Advisers at 310-257-7880 and ask for John Lu. John works from the New York, NY office.
How long has John been a financial advisor?
John has been in the industry since 2002, about 24 years. Top 23% by experience in New York.
What licenses does John hold?
Series 63, Series 66. Tap any license on this page to see what it allows.
Is John a fiduciary?
John is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is John paid?
Cetera Investment Advisers reports being paid by a percentage of the assets they manage, hourly fees, flat or fixed fees. Ask John for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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