RBC Capital Markets
46yrs
Top advisor by experience in Frisco
20yrs
Based in Frisco, Texas, Seth Hare is a fiduciary financial advisor with 20 years of industry experience. Seth has been with Merrill since 2016; before that, Seth spent six years at Oppenheimer & Co. and less than a year at Bison Investment Advisors. Merrill offers investment management, retirement plan consulting, and selecting outside investment managers and is paid through a percentage of assets, flat fees, and commissions.
One of 808 advisors with offices in Frisco, and one of 767 fiduciaries.
At a glance
Experience20 years (since 2007)
How that compares ?More experience than 65% of advisors in Texas
Office1 Cowboys Way, Frisco, TX 75034
FirmMerrill
How the firm is paid ?Percent of assets, Flat fee, Commissions
Typical client at the firm ?$860,085
Advisors at the firm25,559
States licensed ?1 state
Services through Merrill
Investment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Series 66Uniform Combined State Law Examination
Career
- 2016 – nowMerrillCurrent firm
- 2010 – 2016Oppenheimer & Co. Inc.Previously
- Aug 2009 – Nov 2009Bison Investment Advisors, LLCPreviously
- Mar 2009 – Nov 2009Westpark Wealth Advisors, Inc.Previously
- Apr 2008 – Mar 2009Stanford Capital Management, LLCPreviously
- Feb 2007 – Apr 2008Stanford Group CompanyPreviously
Questions to ask Seth
Tailored to Seth’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Seth
How do I contact Seth?
Call Seth’s local office at (940) 297-6900 or the Merrill main office at (800) 637-7455, and ask for Seth Hare.
How long has Seth been a financial advisor?
Seth has been in the industry since 2007, about 20 years. More experience than 65% of advisors in Texas.
What licenses does Seth hold?
Series 66. Tap any license on this page to see what it allows.
Is Seth a fiduciary?
Seth is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Seth paid?
Merrill reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products. Ask Seth for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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