Morgan Stanley
46yrs
Top advisor by experience in Santa Rosa Beach
20yrs
William Lukow has worked in the financial industry for 20 years and is a fiduciary financial advisor based in Santa Rosa Beach, Florida. William has been with Strategic Advisers since 2025; before that, William spent seven years at Fidelity Personal and Workplace Advisors and a year at Citigroup Global Markets. Strategic Advisers offers financial planning, investment management, and selecting outside investment managers and is paid through a percentage of assets and flat fees.
One of 33 advisors with offices in Santa Rosa Beach, and one of 28 fiduciaries.
At a glance
Experience20 years (since 2006)
How that compares ?Top 15% by experience at Strategic Advisers
OfficeSanta Rosa Beach, FL
How the firm is paid ?Percent of assets, Flat fee, Other
Typical client at the firm ?$234,793
Advisors at the firm16,992
States licensed ?2 states
Services through Strategic Advisers
Financial planningInvestment management for individuals and small businessesManaging mutual fundsInvestment management for businesses and institutionsChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Series 66Uniform Combined State Law Examination
Career
- Mar 2025 – nowStrategic Advisers LLCCurrent firm
- 2018 – 2025Fidelity Personal and Workplace AdvisorsPreviously
- 2009 – 2018Strategic Advisers LLCPreviously
- Jan 2007 – Oct 2007Citigroup Global Markets Inc.Previously
Questions to ask William
Tailored to William’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About William
How do I contact William?
Call Strategic Advisers at (617) 563-7000 and ask for William Lukow. William works from the Santa Rosa Beach, FL office.
How long has William been a financial advisor?
William has been in the industry since 2006, about 20 years. Top 15% by experience at Strategic Advisers.
What licenses does William hold?
Series 66. Tap any license on this page to see what it allows.
Is William a fiduciary?
William is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is William paid?
Strategic Advisers reports being paid by a percentage of the assets they manage, flat or fixed fees, other fees. Ask William for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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