Morgan Stanley
47yrs
Top advisor by experience in New York
19yrs
Based in New York, New York, Luis Serrano is a financial advisor with 19 years of industry experience. Luis joined UBS Financial Services in 2021, a firm offering financial planning, investment management, and retirement plan consulting. The firm is paid through a percentage of assets, hourly fees, and flat fees.
At a glance
Experience19 years (since 2007)
How that compares ?More experience than 67% of advisors in New York
Office1285 Avenue Of The Americas 19th Floor, New York, NY 10019
How the firm is paid ?Percent of assets, Hourly, Flat fee, Commissions, Other
Typical client at the firm ?$693,691
Advisors at the firm9,367
States licensed ?1 state
Services through UBS Financial Services
Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersNewsletters and publicationsSecurity ratings or pricingEducational seminars and workshops
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Series 63Uniform Securities Agent State Law Examination
Career
- 2021 – nowUBS Financial Services Inc.Current firm
Questions to ask Luis
Tailored to Luis’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Luis
How do I contact Luis?
Call UBS Financial Services at 201-352-3000 and ask for Luis Serrano. Luis works from the New York, NY office.
How long has Luis been a financial advisor?
Luis has been in the industry since 2007, about 19 years. More experience than 67% of advisors in New York.
What licenses does Luis hold?
Series 63. Tap any license on this page to see what it allows.
Is Luis a fiduciary?
Luis is registered with an advisory firm. Ask whether they act as a fiduciary for all the advice they give you.
How is Luis paid?
UBS Financial Services reports being paid by a percentage of the assets they manage, hourly fees, flat or fixed fees, commissions on some products, other fees. Ask Luis for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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