UBS Financial Services
47yrs
Top advisor by experience in Pasadena
18yrs
Ruby Herrera
Financial advisor at UBS Financial Services
At a glance
Experience18 years (since 2009)
How that compares ?More experience than 55% of advisors nationwide
Office200 S LOS Robles Avenue, Pasadena, CA 91101
How the firm is paid ?Percent of assets, Hourly, Flat fee, Commissions, Other
States licensed ?1 state
Services through UBS Financial Services
Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersNewsletters and publicationsSecurity ratings or pricingEducational seminars and workshops
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Designations
CFP®
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Uniform Combined State Law Examination
Career
- 2009 – nowUBS Financial Services Inc.Current firm
Questions to ask Ruby
Tailored to Ruby’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
Sign in to keep private notes, score your first meeting, and track this advisor alongside others.
About Ruby
How do I contact Ruby?
Call UBS Financial Services at 201-352-3000 and ask for Ruby Herrera. Ruby works from the Pasadena, CA office.
How long has Ruby been a financial advisor?
Ruby has been in the industry since 2009, about 18 years. More experience than 55% of advisors nationwide.
What licenses does Ruby hold?
Series 66. Tap any license on this page to see what it allows.
Is Ruby a fiduciary?
Ruby is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Ruby paid?
UBS Financial Services reports being paid by a percentage of the assets they manage, hourly fees, flat or fixed fees, commissions on some products, other fees. Ask Ruby for your total yearly cost in dollars.
Official record as of October 2, 2026.
This profile is for information only and is not financial advice or a recommendation.
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