Morgan Stanley
42yrs
Top advisor by experience in Cupertino
12yrs
River Li
Financial advisor at Morgan Stanley
River Li has worked in the financial industry for 12 years and is a fiduciary financial advisor based in Cupertino, California. River has been with Morgan Stanley since 2026; before that, River spent two years at Wells Fargo Advisors and two years at Charles Schwab & CO.. River holds the CFP® designation.
One of 146 advisors with offices in Cupertino, and one of 137 fiduciaries.
At a glance
Experience12 years (since 2014)
How that compares ?12 years in the industry
Office20400 Stevens Creek Boulevard Suite 350, Cupertino, CA 95014
FirmMorgan Stanley
How the firm is paid ?Percent of assets, Flat fee, Commissions, Performance fee, Other
Typical client at the firm ?$670,481
Advisors at the firm23,156
States licensed ?1 state
Services through Morgan Stanley
Financial planningInvestment management for individuals and small businessesManaging mutual fundsInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Designations
CFP®
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- Jan 2026 – nowMorgan StanleyCurrent firm
- Apr 2024 – Jan 2026Wells Fargo Clearing Services, LLCPreviously
- 2021 – 2024Charles Schwab & CO., Inc.Previously
Questions to ask River
Tailored to River’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- Your firm can charge performance-based fees. Would that apply to me?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
Sign in to keep private notes, score your first meeting, and track this advisor alongside others.
About River
How do I contact River?
Call Morgan Stanley at 914-225-5510 and ask for River Li. River works from the Cupertino, CA office.
How long has River been a financial advisor?
River has been in the industry since 2014, about 12 years. 12 years in the industry.
What licenses does River hold?
Series 63, Series 66. Tap any license on this page to see what it allows.
Is River a fiduciary?
River is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is River paid?
Morgan Stanley reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products, a share of investment gains, other fees. Ask River for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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