Merrill
45yrs
Top advisor by experience in Pittsford
11yrs
Torry Whitcher
Financial advisor at Generation Capital Management
Based in Pittsford, New York, Torry Whitcher is a fiduciary financial advisor with 11 years of industry experience. Torry joined Generation Capital Management in 2026, after two years at RFG Advisory and two years at Novem Group. Generation Capital Management offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets and flat fees.
One of 364 advisors with offices in Pittsford, and one of 305 fiduciaries.
At a glance
Experience11 years (since 2015)
How that compares ?11 years in the industry
Office1163 Pittsford-Victor Road #100, Pittsford, NY 14534
How the firm is paid ?Percent of assets, Flat fee
Typical client at the firm ?$625,659
Advisors at the firm2
States licensed ?1 state
Services through Generation Capital Management
Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingEducational seminars and workshops
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- Aug 2026 – nowGeneration Capital Management LLCCurrent firm
- 2024 – 2026RFG Advisory, LLCPreviously
- Aug 2022 – May 2024Novem GroupPreviously
- Feb 2021 – Aug 2022Blackridge Asset Management, LLCPreviously
Contact Torry
(585) 232-8560Generation Capital Management main office 1163 Pittsford-Victor Road #100Pittsford, NY 14534Office · Get directions Facebook pageGeneration Capital Management
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Questions to ask Torry
Tailored to Torry’s registration and firm.
- What does a financial plan with you include, and how often is it updated?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Torry
How do I contact Torry?
Call Generation Capital Management at (585) 232-8560 and ask for Torry Whitcher. Torry works from the Pittsford, NY office.
How long has Torry been a financial advisor?
Torry has been in the industry since 2015, about 11 years. 11 years in the industry.
What licenses does Torry hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Torry a fiduciary?
Torry is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Torry paid?
Generation Capital Management reports being paid by a percentage of the assets they manage, flat or fixed fees. Ask Torry for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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