KFG
44yrs
Top advisor by experience in Rapid City
10yrs
Mark Lyons has worked in the financial industry for 10 years and is a fiduciary financial advisor based in Rapid City, South Dakota. Mark has been with Cetera Planning Partners since 2026; before that, Mark spent ten years at Avantax Planning Partners. Cetera Planning Partners offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets and flat fees.
One of 146 advisors with offices in Rapid City, and one of 139 fiduciaries.
At a glance
Experience10 years (since 2016)
How that compares ?More experience than 51% of advisors at Cetera Planning Partners
Office909 St. Joseph Street, Suite 101, Rapid City, SD 57701
How the firm is paid ?Percent of assets, Flat fee
Typical client at the firm ?$848,315
Advisors at the firm191
States licensed ?1 state
Services through Cetera Planning Partners
Financial planningInvestment management for individuals and small businessesRetirement plan consultingNewsletters and publicationsEducational seminars and workshops
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Series 65Uniform Investment Adviser Law Examination
Career
- Sep 2026 – nowCetera Planning PartnersCurrent firm
- 2016 – 2026Avantax Planning Partners, Inc.Previously
Contact Mark
(913) 498-8898Firm headquarters in Leawood, KS. Ask for Mark. 909 St. Joseph Street, Suite 101Rapid City, SD 57701Office · Get directions LinkedIn pageCetera Planning Partners
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Questions to ask Mark
Tailored to Mark’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Mark
How do I contact Mark?
Call Cetera Planning Partners at (913) 498-8898 and ask for Mark Lyons. Mark works from the Rapid City, SD office.
How long has Mark been a financial advisor?
Mark has been in the industry since 2016, about 10 years. More experience than 51% of advisors at Cetera Planning Partners.
What licenses does Mark hold?
Series 65. Tap any license on this page to see what it allows.
Is Mark a fiduciary?
Mark is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Mark paid?
Cetera Planning Partners reports being paid by a percentage of the assets they manage, flat or fixed fees. Ask Mark for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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