Osaic Wealth
47yrs
Top advisor by experience in Sturgeon Bay
2yrs
William Maples
Full name on record: William Eugene Maples
Financial advisor at Benjamin F. Edwards & Company
Based in Sturgeon Bay, Wisconsin, William Maples is a fiduciary financial advisor with 2 years of industry experience. William has been with Benjamin F. Edwards & Company since 2025; before that, William spent less than a year at Lido. Benjamin F. Edwards & Company offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets, hourly fees, and flat fees.
One of 27 advisors with offices in Sturgeon Bay, and one of 21 fiduciaries.
At a glance
Experience2 years (since 2025)
How that compares ?2 years in the industry
Office4050 State Highway 42/57, Sturgeon Bay, WI 54235
How the firm is paid ?Percent of assets, Hourly, Flat fee
Typical client at the firm ?$553,528
Advisors at the firm516
States licensed ?1 state
Services through Benjamin F. Edwards & Company
Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshops
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- Apr 2025 – nowBenjamin F. Edwards & Company, Inc.Current firm
- Apr 2025 – May 2025LidoPreviously
Contact William
(314) 726-1600Firm headquarters in St. Louis, MO. Ask for William. 4050 State Highway 42/57Sturgeon Bay, WI 54235Office · Get directions YouTube channelBenjamin F. Edwards & Company
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Questions to ask William
Tailored to William’s registration and firm.
- Who on your team supports you, and who reviews the recommendations you make?
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About William
How do I contact William?
Call Benjamin F. Edwards & Company at (314) 726-1600 and ask for William Maples. William works from the Sturgeon Bay, WI office.
How long has William been a financial advisor?
William has been in the industry since 2025, about 2 years. 2 years in the industry.
What licenses does William hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is William a fiduciary?
William is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is William paid?
Benjamin F. Edwards & Company reports being paid by a percentage of the assets they manage, hourly fees, flat or fixed fees. Ask William for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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