Advice and Planning Services
34yrs
Top advisor by experience in Rowland Heights
New
Lu Chen
Financial advisor at Merrill Lynch, Pierce, Fenner & Smith
At a glance
ExperienceNew to the profession (since Dec 2025)
How that compares ?New to the profession
Office1501 Nogales St, Rowland Heights, CA 91748
How the firm is paid ?Percent of assets, Flat fee, Commissions
States licensed ?1 state
Services through Merrill Lynch, Pierce, Fenner & Smith
Investment management for individuals and small businessesInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Uniform Combined State Law Examination
Career
- Dec 2025 – nowMerrill Lynch, Pierce, Fenner & Smith IncorporatedCurrent firm
Questions to ask Lu
Tailored to Lu’s registration and firm.
- Who on your team supports you, and who reviews the recommendations you make?
- At a firm this size, will I work with you directly or with a service team?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
Sign in to keep private notes, score your first meeting, and track this advisor alongside others.
About Lu
How do I contact Lu?
Call Merrill Lynch, Pierce, Fenner & Smith at 800-637-7455 and ask for Lu Chen. Lu works from the Rowland Heights, CA office.
How long has Lu been a financial advisor?
Lu is new to the profession, registered since Dec 2025, and holds 1 license.
What licenses does Lu hold?
Series 66. Tap any license on this page to see what it allows.
Is Lu a fiduciary?
Lu is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Lu paid?
Merrill Lynch, Pierce, Fenner & Smith reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products. Ask Lu for your total yearly cost in dollars.
Official record as of October 2, 2026.
This profile is for information only and is not financial advice or a recommendation.
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