Robert W. Baird & Co.
47yrs
Top advisor by experience in Traverse City
26yrs
Rick Berta
Financial advisor at LPL Financial
Rick Berta has worked in the financial industry for 26 years and is a fiduciary financial advisor based in Traverse City, Michigan. After 13 years at Cuso Financial Services and two years at PNC Wealth Management, Rick joined LPL Financial in 2025, a firm offering financial planning, investment management, and educational workshops. LPL Financial reports being paid through a percentage of assets, hourly fees, and flat fees.
One of 252 advisors with offices in Traverse City, and one of 235 fiduciaries.
At a glance
Experience26 years (since 2000)
How that compares ?Top 25% by experience nationwide
Office2900 W. South Airport Road, Traverse City, MI 49684
FirmLPL Financial
How the firm is paid ?Percent of assets, Hourly, Flat fee
Typical client at the firm ?$399,489
Advisors at the firm23,459
States licensed ?1 state
Services through LPL Financial
Financial planningInvestment management for individuals and small businessesInvestment management for businesses and institutionsEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- May 2025 – nowLPL Financial LLCCurrent firm
- 2012 – 2025Cuso Financial Services, L.P.Previously
- 2009 – 2012PNC Wealth Management LLCPreviously
- 2007 – 2009Natcity Investments, Inc.Previously
- Apr 2006 – Feb 2007The Huntington Investment CompanyPreviously
- 2001 – 2005Lasalle Financial Services, Inc.Previously
Contact Rick
(704) 733-3300Firm headquarters in Fort Mill, SC. Ask for Rick. 2900 W. South Airport RoadTraverse City, MI 49684Office · Get directions Facebook pageLPL Financial
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Questions to ask Rick
Tailored to Rick’s registration and firm.
- What's your succession plan, and who would work with me if you retire?
- At a firm this size, will I work with you directly or with a service team?
- What does a financial plan with you include, and how often is it updated?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Rick
How do I contact Rick?
Call LPL Financial at (704) 733-3300 and ask for Rick Berta. Rick works from the Traverse City, MI office.
How long has Rick been a financial advisor?
Rick has been in the industry since 2000, about 26 years. Top 25% by experience nationwide.
What licenses does Rick hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Rick a fiduciary?
Rick is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Rick paid?
LPL Financial reports being paid by a percentage of the assets they manage, hourly fees, flat or fixed fees. Ask Rick for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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