LPL Financial
47yrs
Top advisor by experience in Franklin
16yrs
Based in Franklin, Tennessee, Jay Cloud is a fiduciary financial advisor with 16 years of industry experience. Jay joined Morgan Stanley in 2017, after seven years at GFO Advisory Services. Morgan Stanley offers financial planning, investment management, and retirement plan consulting and is paid through a percentage of assets, flat fees, and commissions.
One of 669 advisors with offices in Franklin, and one of 593 fiduciaries.
At a glance
Experience16 years (since 2010)
How that compares ?More experience than 56% of advisors in Franklin
Office2000 Meridian Boulevard Suite 290, Franklin, TN 37067
FirmMorgan Stanley
How the firm is paid ?Percent of assets, Flat fee, Commissions, Performance fee, Other
Typical client at the firm ?$670,481
Advisors at the firm23,156
States licensed ?2 states
Services through Morgan Stanley
Financial planningInvestment management for individuals and small businessesManaging mutual fundsInvestment management for businesses and institutionsRetirement plan consultingChoosing other investment managersEducational seminars and workshopsOther services
Specialties, designations like CFP®, and languages spoken appear here when advisors claim their profiles.
Licenses
Exams passed, from the official record. Tap a license to see what it allows.
Career
- 2017 – nowMorgan StanleyCurrent firm
- 2010 – 2017GFO Advisory Services, LLCPreviously
Questions to ask Jay
Tailored to Jay’s registration and firm.
- At a firm this size, will I work with you directly or with a service team?
- Your firm can charge performance-based fees. Would that apply to me?
- What does a financial plan with you include, and how often is it updated?
- If you use outside managers, how are they chosen and what do they cost on top of your fee?
- Where would my money be held, and will I get statements directly from that firm?
- What would I pay in total each year, in dollars, including fund and trading costs?
My notes and scorecard
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About Jay
How do I contact Jay?
Call Morgan Stanley at 914-225-5510 and ask for Jay Cloud. Jay works from the Franklin, TN office.
How long has Jay been a financial advisor?
Jay has been in the industry since 2010, about 16 years. More experience than 56% of advisors in Franklin.
What licenses does Jay hold?
Series 63, Series 65. Tap any license on this page to see what it allows.
Is Jay a fiduciary?
Jay is registered as an investment advisor representative, which carries a fiduciary duty when giving investment advice.
How is Jay paid?
Morgan Stanley reports being paid by a percentage of the assets they manage, flat or fixed fees, commissions on some products, a share of investment gains, other fees. Ask Jay for your total yearly cost in dollars.
Official record as of October 3, 2026.
This profile is for information only and is not financial advice or a recommendation.
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